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Event: Detail

How to get your PR Campaign Started


Thursday, September 27, 2018


10:00am - 5:00pm ( Registration from 9.45)


RIAI, 8 Merrion Square, Dublin 2


RIAI Member: €295 RIAI Practice: €280

Event Information

To register to take this online course log-in on the CPD Home Page with your Username (usually your Membership/Registration Number) and Password and click the BOOK ONLINE button beside this course title.

PR+BRAND LAB in association with the RIAI will host a 1-day ‘Do Your Own PR’ workshop on Thursday 27 September. This workshop divulges the tools, templates and easiest formula to follow to generate media coverage for architects and their projects.


Hosted by Liz Dwyer

  • Award-winning journalist and editor with 17-years’ experience across all media platforms.
  • Senior editorial roles with The Irish Times, IMAGE, The Examiner, The Evening Herald, IMAGE, VIP, MAGILL & CARA.
  • Regular contributor to TV3 and RTE television and numerous radio programmes.
  • Owner and founder of the successful SME franchise, Beauty Bootcamp for over 10 years. Owner and founder of PR+BRAND LAB - seminars and workshops for start-ups and SME's.
  • Keynote, MC and Brand Ambassador for various global brands from Google to Diageo, Bank of Ireland to Brown Thomas.

Course Overview

  • How the PR machine works
  • How the media operates
  • How to communicate your firms’ key messages
  • Generating PR on a local level
  • Generating PR on a national level
  • How to draft a press release
  • The press/digital media materials you need to do PR
  • Choosing media relevant to your practice and projects
  • How to pitch a story and secure coverage
  • Needs of different platforms: press; radio; TV & digital
  • Building ongoing media relations

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